I love bumping into really original ideas and since we have used Groupon for Jon's gym recently, when someone in my Twitter stream tweeted this video, it instantly caught my attention. I just had lunch with a friend and we talked about the different ways he intends to build a connection with his community online, but what about when someone wants to revoke your permission to communicate with them? Seth Godin taught me that my most valuable asset is not necessarily any material I create or am licensed to teach or my skills as a speaker; it's the permission I gain from my audiences while doing those things to communicate with them on an ongoing basis. When I get a notice that someone has unsubscribed from my email list or un-followed me Twitter or de-friended me on Facebook I always cringe a little and wonder how I could have maintained the connection. Sometimes you can tell that a person has left the email list because now they get the same info via Facebook, but the question still remains: If permission is your greatest asset, isn't it worth the effort to keep it? I guess you could just attempt to re-create your version of this video but what else can you think of? If you buy into the fact that your greatest asset is not your knowledge of your real estate market or your salesmanship skills, but your permission to communicate with your sphere of influence, how can you keep them from disconnecting? Let me know (or show me!) what you come up with and in the meantime, I'll be thinking of what I want to do.
PS. If you're reading this, I'm grateful I have permission to communicate with you and that you're interested in hearing from me. You keep reading and I'll keep trying to post useful stuff! :-)