No sooner than I posted about how useless Foursquare was, did they roll out an updated version, and now I'm thinking I might have spoke too soon. I must not have deleted it from my Mac because on the next iPhone sync it reapprared as the updated version and at the same time I read about all the retailers they had signed up for promotions, including Whole Foods and Starbucks. So I left my gym yesterday, opened the app and checked in at Whole Foods. It remembered all the other times I'd checked in there and gave me a screen that unlocked a $5 gift card.
I wonder how real estate could use this? Check into 10 of our open houses and unlock a gift card to a restaurant? What else can you think of? Please leave your thoughts in the comments.