Maybe it has to do with her show ending soon, I don't know, but I've been addicted to the Oprah Show this season. Usually on the weekend I'll fly through the episodes on my DVR and I probably average 1.5 shows per week after I delete the topics that don't interest me. Her "No Phone Zone" campaign has caught my attention for sure. I consider myself a very good driver (you probably do too) and I'd even argue that Realtors on average are better drivers than the general public, given that we do so much of it. And today I wondered if it is possible for us to put the phone down in the car?
When I first began my real estate career no one had phones in their cars, in fact, it was a big deal when the majority of my office got beepers! Then, when we did get phones we used them sparingly and of course today we're at the other end of the curve. Oprah wants to end all phone usage in automobiles and I think she's really picked a tough fight. I've written before about how we are literally addicted to technology and that's the one part Oprah is missing. She's taken a selling tactic similar to the defensive driving course I just took online that persuades against drunk driving - the horror stories, the interview with the mom who's daughter was killed, the crash scene pictures. I certainly agree that using today's smartphones can be every bit as dangerous as drunk driving - it's the addiction to technology part that I think far outpaces alcohol addiction. To be sure, I use my iPhone all day, everyday. I have a glass of red wine every few days...maybe. After the episode, I caught myself checking in on Facebook as I was driving, so I signed Oprah's pledge and committed to only use the phone for old skool voice calls and map features.
So what do you think, can you do without your phone in the car? It is possible to sell without a cell? I've done it. If you don't believe it's possible, just go ask someone who's been in the business since the very early 90s or before and they'll tell you. Do you think our profession with an army of driving salespeople is positioned to join Oprah's campaign? Would it be a good PR move for the industry? Will NAR jump on the trend or will we just wait as states pass laws against it?