A friend of mine has been working for a while now on launching his own residential brokerage. He's young, energetic and smart so I knew when he was ready we'd see something good. I got the launch announcement email today and here's the first paragraph:
After months of development and market research, Austin Rising Real Estate is proud to announce the launch of its website, iPhone app and Facebook pageWebsite. iPhone app. Facebook page. Six years ago before I started speaking and training, only the first one in the list (website) was a part of a brokerage strategy and most were a cluttered mess that served as a digital brochure at worst and basic property search engine at best. Things change fast don't they?! In addition, this brokerage brings YouTube, Yelp and Twitter prominently into the mix. My friend Bryan is not the only one doing this but when put into the context of a "launch", he got my attention by doing a lot of stuff right. Here are the things that stand out to me:
- Design. These days a website is, as Bryan explains in his front page video, you're lobby so the look is critical. It's not always easy to explain why, but when it comes to websites, you just know when one is designed well
- Two basic lead generators are right up front: Search and Market Snapshot
- The intro video does a good job of explaining how to use the site
- The blog is upfront so that Bryan can talk to his audience
- The forum is there too so his community can interact with each other
- Choice! You can just use the search feature, read the blog if you want, or you could participate in the forum. You could interact using Facebook (and are specifically asked to) or just follow on Twitter. And if you're really a fan, you can tell people about it on Yelp.
- The blog has a short video interview with a local restaurant owner so Bryan is going beyond listings and creating great original content for his visitors.