Hmmm, where have we heard this before? "Salespeople don't sell houses. Houses sell houses. Salespeople screw up sales!" My grads will know this as a frequently used quote from Floyd Wickman. Of course he says "screw up sales" tongue-in-cheek meaning that if a Realtor tries to hard to sell a specific house, they'll miss natural buying signals thrown off by the client altogether. Understanding this is one of the keys to mastering Floyd's material for working with buyers and it's cool to see someone outside of the industry get it. Jason is one of the founders of 37Signals and he's been speaking today at Inman Real Estate Connect in New York, so you can tell real estate has been on his mind. And I'm looking forward to his book this spring but I'm not sure what he means by "Broken model." With only 140 characters available in a Twitter post, it's anyone's guess really but if by broken model he means, more Realtors need to learn that houses sell themselves, then I agree. But to me, it's not so much a broken model as it is a sales skill that Realtors have had to learn since the probably the beginning of our industry. What do you think?