It's been a while since I've referenced a Seth Godin post but I spent some time last night catching up on his blog. I especially love it when he writes about our industry. If you've been a student of the Floyd Wickman Program circa 2004 forward, think about session 3. Remember when we taught you on a listing appointment to stop talking about yourself and how you and your firm are so great, that you're #1 in your market, that your website is #1 in traffic, etc, etc, etc? And remember when we tried to convince you instead to ask lots of questions and uncover what problems you are there to solve for the seller? I'm serious...take a few minutes and really ponder that message we sent you.
Here's why it's important: More and more people couldn't care less what number you happen to be in the marketplace. You know that city Business Journal that publishes the list of top Realtors and firms each year? Here is Austin's. Those lists are just a big ego boost for professionals and serve as a vehicle to help the publisher sell more advertising to the different businesses in that market. The public doesn't give a crap. They just want to be sold that you can help them and they want you to show them how you're going to do it. If no one is teaching you how to do just that for your clients, get a hold of me quick or at least someone who can.
Now click over and read Seth's post.