Dang! All my posts today are about books. Sometimes just a little paragraph from a book can get you thinking. I've mentioned this book before and now you probably think I only buy books with the word "sex" in the title. Just a coincidence I promise...but not surprisingly, the posts on this blog with the word "sex" are the most clicked on. So what does that tell ya! Here's the quote:
"They [buyers] begin by telling you how many bedrooms they need, and within a few sentences, they're revealing their childhood stories and regaling you with tales of failed relationships and hopes for the future. They claim they're looking for the perfect place to live, but really, they're shopping for the perfect life."A simple little passage from a fiction book that says so much. Often, my students get stumped on a listing appointment when the seller says "We don't have to move". But when you look at it from the viewpoint of this quote, the question becomes; "Why do you WANT to move?". Uncover their story (their version of the perfect life) and the selling is much easier.