Persistence.

Everywhere I turn lately, I'm running into one word over and over: Persistence.

Last night we saw a political candidate (Hillary) who had a pretty good night for herself. It took a lot of money and an even greater amount of persistence for that campaign to pull off three wins. Today I spoke in Oklahoma City and opened the day talking about persistence, reading scroll #3 from the Greatest Salesman in the World to the group. Then later in the day we talked about a tool our students learn to use called the Comparison Shopping Analysis which is designed to overcome "we want to talk to other agents before we list".

It was very rewarding to watch as my students were forced to think about the ways they were different than the competition - especially since they struggled with it. In our business, from the consumer's point of view, it's very easy to see Realtors as all the same; it was a point not lost on the group in the exercise. But they persisted, and found some differences. And then I run into Seth's post tonight.

Long ago, I stopped questioning why things seem to align like this and learned to just pay attention to the message. After reading Seth's post, think about this: When was the last time you thought about your competition and how you may be different/better? Do you persist until you are the one worth talking about in your sphere of influence?