When I was a Realtor, I was an entrepreneur. As a speaker and trainer for Floyd, I'm an entrepreneur. And all of my broker/owner clients and students are entrepreneurs. That usually means we are constantly thinking about our own brand in the marketplace, yet strikingly few clearly communicate it to the world.
I tripped upon Real You Incorporated, 8 Essentials for Women Entrepreneurs and if I'm being completely honest, bought it because I thought: "One day I would like to work with Kaira and some of her franchises. I should probably read her book!" I don't think I would have read a "women's book" if there wasn't some bit of self interest there (sorry Kaira!).
But between the book and it's website, I feel like I learned even more about how to communicate my own brand and amazingly feel like I've already met the author though I haven't yet. The book takes you on a journey that helps you identify and connect with your personal and company brands by guiding you to fill out your Real You Incorporated Chart. It's a fun, informative read...and it's for guys too! Here's my chart and a link to the book.