I just knew that Seth was going to blog about the Iowa primary today! Last night I got caught up watching the voter returns, and the speeches afterward. They all were okay, Edwards and Hillary were pretty good, Obama was excellent. Which is not to say who I favor (as Seth mentioned in his post, 90% of people don't vote in a primary because they don't want to give away who they support so soon and be judged), I'll let you know that when I'm ready.
I was amazed however at how hard all of the candidates were working to get a job that will push them even harder for four to eight years! And as I browsed through the different candidates web sites, I realized how much a Realtor could learn from a political campaign. Personal calls, door-to-door, blogs, postcards, text message marketing, t-shirts, buttons and on and on. Isn't this the stuff that a good Realtor uses? Think about a person in your market who dominates a farm.
The tools are very similar but there is one difference. A political candidate needs to move to the center and get as much support as humanly possible to win a national election. A Realtor must move to one edge or the other. You know you're on an edge when people either love you or hate you. Indifference...the middle...that's the most dangerous spot - where no one cares!
Floyd says it this way: "If you try to work everyone, you'll end up with no one." Find your segment, serve it better than anyone else in your market, don't worry about the rest. And when you get a chance, visit the candidates web sites and see if you can't pick up a marketing idea or two for yourself.
My very good friend and fellow trainer Gary CARPENTER should get a kick out of this!