Regular readers know I link to Seth Godin often...and lately, I've been wondering if he's been hiding out in my classes. Actually, Seth is a fantastic marketer and when it comes to referrals, he seems to "get it" as well.
There are lots of folks who want to teach you how to work by referral, but no one does it with the sophistication of Floyd Wickman. Read Seth's latest post on referrals and see if you agree with him. Floyd and I do. And if you're a StarMaker graduate, brush up on the Referral Lead Generator first, then see just how much of Seth's post is covered in that tool.