"My city, my town, my segment of the real estate business is different." If I had a dollar for every time I heard that, I wouldn't have to speak to or train anybody! Sometimes we read things that deepen our understanding of a particular topic and that happened to me today as I was reading Seth Godin's blog (linked here).
No matter what price range you work in or what type of property you sell, your clients all want basically the same thing. To do business with someone they trust and who will take care of them. In other words, they want a real "pro". That's why Floyd and his trainers are so focused on making our students World Class at everything they do in their real estate practice. Visit the link to Seth's blog and see if you don't find some extra inspiration to be World Class.
Link: Seth's Blog: "No" to average.